Our Partnership Story

In 2020, leaders from the 4 partnered companies had the collective vision of FUN. We had a shared desire to start a collaborative conference focused on mutual growth. Now, we have turned that vision into a reality!

Jeff Willy

Jeff brings a background in computer science and technology to the entertainment industry. A man of many hats, Jeff owns and operates Loveland Laser Tag, 3 Time Emporium Escape Rooms locations, and Looking Glass Escape Lounge. He also co-founded Escape Theory and oversees US operations for Laserforce. His family entertainment center endeavors are patiently tolerated by his wife Julie and 7 year old daughter, Elise.

Ryan Borton

Ryan joined Funovation in 2015 as the Dir. of Sales and was quickly promoted to CEO. Since then he has become an expert in small footprint attractions and has helped hundreds of operators increase their revenue in a short period of time. He also lends his expertise to attraction providers to help them enter the family entertainment industry. Ryan’s expertises is sought out by operators and manufacturers alike and he looks forward to helping them both put smiles on their customers’ faces.

Nancy Rockhill

Nancy joined Laserforce in 2016 as the Sales Manager for the America’s and has been working in the laser tag “arena” industry for over 10 years. With a degree in Psychology but a passion for design she worked for an award winning custom design house prior to entering the family entertainment industry in arena sales helping hundreds of clients open laser tag in their facilities.

Nic Hanzelik

Nic began working in family entertainment at the ripe old age of 23 and has helped design experiences for hundreds of entertainment locations worldwide, including attractions for Carnival Cruise Lines, MARVEL Experience, Angry Birds, Ripley’s Believe it or Not!, Best Show Ever on NBC, Batman, Teenage Mutant Ninja Turtles, and more.



An innovative and globally trusted laser tag company. The world’s longest running laser tag company is still providing “game changing laser tag”

Escape Theory

Industry leading turn-key escape rooms with world class puzzles and theme park quality design.



Developing small footprint attractions with a focus on using technology to create fun. An industry juggernaut with attractions that have been played over 90 million times worldwide.

Art-FX Studios

Quietly evolved into one of the industry’s leading themed design and fabrication companies. For over 35 years, Art-FX Studios has been specializing in creating high quality themed environments for a wide variety of locations in the family entertainment industry.


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May 16 – 18, 2023 – Loveland, CO.

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